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Twinings brews up a new taste and image.(product news)

Twinings is overhauling its infusions and green tea portfolio with updated packaging, healthier blends and the addition of 23 new flavours, backed by a 1m [pounds sterling] marketing push.

The premium tea maker has re-blended its entire menu of infusions and green teas with improved recipes containing "all natural ingredients", a first for a major tea brand, claimed UK sales director Jon Jenkins.

The relaunched 60-strong range had been divided into four ranges to make the "complicated infusions and the green tea category less confusing" said Jenkins. It is being rolled out now across the trade.

The Fresh & Fruity range is based on fruit and berries, Moment of ...

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