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Twinings brews up a new taste and image.(product news)
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Grocer
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March 15, 2008
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Copyright informationCOPYRIGHT 2008 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Twinings is overhauling its infusions and green tea portfolio with updated packaging, healthier blends and the addition of 23 new flavours, backed by a 1m [pounds sterling] marketing push.
The premium tea maker has re-blended its entire menu of infusions and green teas with improved recipes containing "all natural ingredients", a first for a major tea brand, claimed UK sales director Jon Jenkins.
The relaunched 60-strong range had been divided into four ranges to make the "complicated infusions and the green tea category less confusing" said Jenkins. It is being rolled out now across the trade.
The Fresh & Fruity range is based on fruit and berries, Moment of ...
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