Ongoing growth remains the big headline in the beverage alcohol business, but 2007 was a mixed year for the industry. Despite all three segments adding volume, spirits and beer both experienced slower rates of growth than in 2006, while wine sales continued to expand at a consistent pace.

The "trading up" trend that has been a key driver in the spirits industry slowed slightly in '07 with the weakening U.S. economy affecting sales, especially in on-premise establishments. The beer segment also saw a slight pull back in 2007, directly attributable to a decline in the rate of imported beer consumption growth. Conversely, the U.S. wine market continued its expansion last ...

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