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Measured advertising spending by beverage alcohol type 2006 and 2007.(Distilled Spirits)
- Article from:
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Handbook Advance
- Article date:
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January 1, 2008
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Copyright informationCOPYRIGHT 2008 Bev-AL Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MEASURED ADVERTISING SPENDING BY BEVERAGE ALCOHOL TYPE 2006 AND 2007
($ Millions)
Beer Wine
Quarter 2006 2007 %Change2006 2007 %Change
(e)(e)
1263.9 222.0-15.9% 10.7 12.7 18.5%
2294.6 246.0-16.5% 28.7 27.5 -3.9%
3239.1 289.2 21.0% 27.7 25.6 -7.8%
4229.5 224.5 -2.2% 57.0 54.0 -5.1%
Total 1,027.2 981.7 -4.4% 124.1 119.9 -3.4%
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