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Advertising expenditures for top 35 spending distilled spirits brands, 2006 and 2007.(Distilled Spirits)
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Handbook Advance
- Article date:
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January 1, 2008
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Copyright informationCOPYRIGHT 2008 Bev-AL Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ADVERTISING EXPENDITURES FOR TOP 35 SPENDING
DISTILLED SPIRITS BRANDS, 2006 AND 2007
($ Thousands)
Brand Supplier
Bacardi Bacardi USA
Patron The Patron Spirits Company
Grey Goose Bacardi USA
Ketel One Nolet Spirits USA
Absolut Absolut Spirits Co.
Jack Daniel's Brown-Forman Beverages
HennessyMoet Hennessy USA
Jose Cuervo Diageo
SkyySkyy Spirits USA
Crown Royal Diageo
Captain Morgan Diageo
Baileys ...
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PERNOD RICARD TO ACQUIRE SEAGRAM SPIRITS & WINE JOINTLY WITH DIAGEO.
PR Newswire;
December 20, 2000 ;
750 words
......press release is transmitted on behalf of Pernod Ricard. Paris - 2000 Pernod Ricard announces that it has, jointly with Diageo...billion dollars in cash, on a debt free basis. Pernod Ricard will contribute approximately US$ 3.15 billion...
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Pernod Ricard toasts expansion in county.
Westchester County Business Journal;
February 20, 2006 ;
Philippidis, Alex;
473 words
...Pernod Ricard USA will expand its Westchester presence to 310 employees...British wines-spirits Company acquired last year by Pernod Ricard. The 50 include employees in Pernod Ricard's Travel Retail Group, which handles duty-free sales...
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Jose Cuervo Unlocks a Treasured Family Secret.
PR Newswire;
September 12, 2007 ;
736 words
...Jose Cuervo Platino Brings Sophistication and Tradition...Tequila NEW YORK, Sept. 12 /PRNewswire/ -- Jose Cuervo, the world's largest tequila company, announces the introduction of Jose Cuervo(R) Platino(TM), a handcrafted, limited-edition...
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Pernod Ricard: Acquisition of Passport Scotch Whisky Brand, and Sale of...
Canadian Corporate News;
May 20, 2002 ;
195 words
...PARIS, FRANCE, May 16, 2002 Pernod Ricard will acquire Passport Scotch whisky...approval has been granted. In addition, Pernod Ricard has sold the Tequila Don Julio to Diageo...in Mexico, and had been acquired by Pernod Ricard as part of Seagram's Mexican assets...
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Paul Duffy Appointed Chairman and CEO of Pernod Ricard USA.
PR Newswire;
June 27, 2008 ;
787 words
......Barbet Promoted to Chairman and CEO of Pernod Ricard Americas PURCHASE, N.Y., June 27 /PRNewswire/ -- Pernod Ricard USA, a leader in spirits and wine...been promoted to Chairman and CEO of Pernod Ricard Americas. Both appointments were...
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Pernod Ricard Announces Sale Of BWG To Electra.
Canadian Corporate News;
August 19, 2002 ;
337 words
...PARIS, FRANCE, Jul 18, 2002 Pernod Ricard announces it has signed contracts for...Crawford, will continue with the business. Pernod Ricard will receive EUR220 million from Electra...s profits onto a normalised basis, Pernod Ricard estimates that in 2001 BWG would have...
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Agreement Between Pernod Ricard And Sogrape For The Distribution Of The...
Canadian Corporate News;
April 24, 2002 ;
255 words
......FRANCE and PORTO, PORTUGAL, Apr 24, 2002 Pernod Ricard and Sogrape have entered into an agreement...it was put up for sale by Diageo and Pernod Ricard following their joint purchase of the...sherry market. The agreement grants Pernod Ricard worldwide distribution rights to the...
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Jose Cuervo Platino is the Ticket to the Ball.
PR Newswire;
April 22, 2008 ;
673 words
......April 22 /PRNewswire/ -- To introduce Jose Cuervo Platino, a handcrafted ultra premium...masquerade ball in Miami on February 28th. Jose Cuervo Platino also held events in Atlanta...said Adam Rosen, Senior Brand Manager, Jose Cuervo. We've invited consumers to some of...
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Pernod Ricard, Diageo And Vivendi Universal To Finalise The Seagram...
Canadian Corporate News;
August 8, 2002 ;
166 words
...PARIS, FRANCE, Aug 8, 2002 Pernod Ricard (SICOVAM 12069) confirms that it, with...consequences of the trade overstocking for which Pernod Ricard receives 20 million USD. This results, for Pernod Ricard, in a net payment to be received of approximately...
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The Arnell Group Lands Jose Cuervo Advertising Account.
PR Newswire;
May 15, 2000 ;
229 words
......today United Distillers & Vintners/North America, importer and marketer of Jose Cuervo tequilas, and Jose Cuervo International, has assigned the Jose Cuervo account to The Arnell Group (AG), New York. The new agency of record for Jose...
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Pernod Ricard USA Appoints Republic Beverage Co. as its Distributor/Broker...
PR Newswire;
February 27, 2006 ;
542 words
......PLAINS, N.Y., Feb. 27 /PRNewswire/ -- Pernod Ricard USA has named Republic Beverage Company...in the United States, to distribute Pernod Ricard's full line of spirits and wine brands...2006. Republic also was reconfirmed as Pernod Ricard's vendor of record in Oklahoma, and...
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Jose Cuervo Launches Groundbreaking Campaign.
PR Newswire;
January 31, 2008 ;
783 words
......Fans NEW YORK, Jan. 31 /PRNewswire/ -- Jose Cuervo, the world's best selling tequila, has...slogan Mexico, You Always Have It On, Jose Cuervo Tradicional positions its brand at the...concept behind this innovative campaign. Jose Cuervo Tradicional dresses in the team colors...
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Jose Cuervo Announces 14 Olympic Hopefuls, Ranking Champions and Emerging...
PR Newswire;
April 11, 2008 ;
695 words
......sport of professional beach volleyball, Jose Cuervo, the world's largest producer of Tequila...said Toby Whitmoyer, Brand Director, Jose Cuervo. Sponsorship means more to the brand...consists of top AVP players that embody Jose Cuervo's personality, commitment to promoting...
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