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Article: SIR MARTIN SORRELL: The world according to Sorrell.(WPP Group PLC)(Occupation overview)(Interview)
- Article from:
- Marketing Week
- Article date:
- April 10, 2008
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The threat of recession, emerging economies, green issues, the prospects for traditional and new media, the burgeoning of smaller ad networks and how to meet client demands are among the challenges facing WPP, as founder and chief executive Sir Martin Sorrell tells Stuart Smith
Q You say there will be no recession, but the world economy will experience difficulties in 2009. Just how bad is that downturn going to be?
A I don't think there will be a recession, as classically defined, not even in the US. But I do think there will be a slowdown, primarily driven by two factors. We've got a president who's been overspending. He's been spending on the ...