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Article: Multimedia: finally - a practical communication tool.
- Article from:
- Communication World
- Article date:
- November 1, 1995
- Author:
CopyrightCOPYRIGHT 1995 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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While the costs of everything else keep rising, the costs to produce multimedia programs continue to drop. Thanks to improved technologies, businesses of every size now find it simpler and more practical to use this new communication tool.
What is multimedia?
Multimedia is a computer-based communication tool that employs several media at once - text, video, voice, sound effects and music. Multimedia is generally interactive. This means viewers' actions control what they see and hear while viewing the program.
Multimedia comes in several forms. A program may run from a computer's hard drive (for internal presentations, for example) or from CDs or floppy ...