Articles > Popular publications > PR Newswire press releases > October-December 1995 > Wednesday, November 29

Article: KENMORE UNVEILS NEW LOGO; PART OF SEARS STRATEGY TO GIVE BRAND A NEW IMAGE

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PR Newswire
Article date:
November 29, 1995
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HOFFMAN ESTATES, Ill., Nov. 29 /PRNewswire/ -- Today, Sears Kenmore unveils a new, updated Kenmore logo. The new logo is part of the launch of an unprecedented brand identity program designed to gain recognition for Kenmore's innovative and state-of-the-art appliances.

The new logo, which was selected after extensive consumer research, features a stylized wave that depicts leadership in design, value, reliability and innovation. The logo will first appear in January on the new models of Kenmore freezers, followed by all other Kenmore products.

"Kenmore design is moving into the 21st century," said Jim Copitzky, divisional vice president, Sears Brand Central. ... 







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