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Article: NMA MOBILE: Mobile TV shouldn't seek to mimic old-style terrestrial TV.
- Article from:
- New Media Age
- Article date:
- April 10, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ofcom looks likely to auction off the old analogue terrestrial TV spectrum by the end of the year. Various types of applications will battle it out to inherit this scarce resource, but no doubt mobile TV will feature in the line-up of expectant bidders. In the US, satellite TV provider the Dish network successfully clinched some terrestrial spectrum in the FCC auctions.
Moving pictures on mobile phones is certainly a growth area - industry insiders are pretty unanimous that mobile video is growing by leaps and bounds (albeit from a small base). Most of the traffic so far is video clips, be they streamed or downloaded. Interestingly, in the always- trailblazing ...