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Article: Planet Green Sprouts First Slate of Shows.(Discovery Communications Inc.)
- Article from:
- Multichannel News
- Article date:
- April 14, 2008
- Author:
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by Linda Moss
Discovery Communications will put Planet Green, its 24-hour eco-lifestyle network, into orbit June 4, with programming featuring talent as diverse as Entourage 's Adrian Grenier, Emeril Lagasse and Tom Brokaw, officials said last week.
The giant programmer is rebranding Discovery Home Channel as the new green network, which at launch will reach 50 million homes with more than 250 hours of original green-lifestyle programming.
A diverse group of celebrities and personalities 'will share their passion for the planet' through a variety of series and specials, according to network officials.
Viewers will get a sneak peek at ...