Article: Survey Says U.S. Consumers Are Willing to Pay a Premium for Renewably Sourced Products.

WILMINGTON, Del., April 14 /PRNewswire/ -- A new survey released today shows that nearly seven out of 10 U.S. consumers (65 percent) are willing to pay more for products made with renewable resources. The nationally representative survey, sponsored by DuPont and Mohawk Industries, queried 1,001 U.S. homeowners to identify consumers' personal attitudes and behavior toward environmental responsibility.

Conducted by MarketTools, the survey also revealed that global warming and helping American farmers were important drivers for consumers. Thirty-two percent of respondents said they would consider purchasing renewably sourced products that are more expensive to ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!