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Article: Survey Says U.S. Consumers Are Willing to Pay a Premium for Renewably Sourced Products.
- Article from:
- PR Newswire
- Article date:
- April 14, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WILMINGTON, Del., April 14 /PRNewswire/ -- A new survey released today shows that nearly seven out of 10 U.S. consumers (65 percent) are willing to pay more for products made with renewable resources. The nationally representative survey, sponsored by DuPont and Mohawk Industries, queried 1,001 U.S. homeowners to identify consumers' personal attitudes and behavior toward environmental responsibility.
Conducted by MarketTools, the survey also revealed that global warming and helping American farmers were important drivers for consumers. Thirty-two percent of respondents said they would consider purchasing renewably sourced products that are more expensive to ...