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Article: XX marks the spot on Dos Equis' aluminum bottle.(design trends: beverages)
- Article from:
- Packaging Digest
- Article date:
- March 1, 2008
CopyrightCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cerveceria Cuauhtemoc Moctezuma, part of the Fomento Economico Mexicano, S.A.B. de C.V., the leading beverage company in Latin America, is making history. Dos Equis XX Lager has launched its signature brand in a new aluminum bottle produced by CCL Container (www.cclcontainer.com), becoming the first Mexican-manufactured beer to offer its beverage in this package. "The new 12 oz aluminum bottle is an innovative and trendy design in the Mexican beer industry that will increase the brand value of Dos Equis," says Jose Manuel Juarez, XX Lager brand manager. "It will reinforce the position of Dos Equis in the super-premium market as an original and unique beer that projects ...
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Marketing Weekly News;
May 30, 2009 ;
700+ words
... ... short to live an existence mundane, Dos Equis announced that for the first time ever ... about their fields of expertise. The Dos Equis consumer is fun, adventurous and is ... Tillman, vice president of marketing, Dos Equis. The Academy is a great opportunity ...
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