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Article: Winning one competition, then another, then another ...: the New Jersey Packaging Executives Club's Package of Year is a 'toothed' wheel displaying art to merchandise a soft drink.(competition winners)
- Article from:
- Packaging Digest
- Article date:
- March 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Spinning your wheels often means getting nowhere. For Integrated Display Co. (www.idcdisplay.com), it becomes a matter of winning one competition and then capturing a top spot in another competition.
And the rationale for the first competition leads to yet another one.
Shedding enlightenment on the whole situation is Charles Blecker, senior production manager at Pepsico in Purchase, NY. He explains that the first competition traces to a promotion of Pepsico's Mountain Dew[R] brand carbonated soft drink to submit original label designs, with few holds barred.
The winning designs would go into production as limited ...