Article: X marks the spot.(MEXICO)

Article: XX marks the spot on Dos Equis' aluminum bottle.(design trends: beverages)
Packaging Digest;  March 1, 2008 ;     392 words ......making history. Dos Equis XX Lager has launched...brand in a new aluminum bottle produced by CCL...brand value of Dos Equis, says Jose Manuel...Container. The aluminum bottle provides...Also appealing to Dos Equis was the fact that...

Article: United States: Dos Equis Gets Onboard With ESPN2'S 'Offshore Adventures'.
TendersInfo;  May 14, 2008 ;     360 words ...Byline: mayur03 Dos Equis today announced that it would serve...and overall sea-life conservation. Dos Equis' involvement in the show will entail...sponsorship of an in-show feature called Dos Equis' Life at Sea, which will take a behind-the-sc...

Article: South-of-the-border brew The extraordinary paradox of Mexican beer.(Time Out!)
Daily Herald (Arlington Heights, IL);  September 25, 2008 ;     700+ words ......border, anyway. Corona, Modelo, Sol, Dos Equis these arent the worlds great lagers...growth during the past five years. So has Dos Equis, which recently launched a massive new...the immigrant market with lower prices, Dos Equis is busy establishing itself alongside...

Article: Dos Equis Gets Onboard With ESPN2'S 'Offshore Adventures'.
PR Newswire;  May 12, 2008 ;     700+ words ...Dos Equis to Provide Sponsorship, Sendoff as Emmy...WHITE PLAINS, N.Y., May 12 /PRNewswire/ -- Dos Equis today announced that it would serve as...practices and overall sea-life conservation. Dos Equis' involvement in the show will entail an...

Article: World Finals morphs into extreme sports event to be sponsored by Dos Equis beer.
Powersports Business;  June 28, 2004 ;     521 words ......the October World Finals has secured Dos Equis Beer as the title sponsor and paired...motocross in an event titled the 2004 Dos Equis Desert XX. A furthering of the sports...Campground. According to event organizers, the Dos Equis Desert XX will attract more than 800...

Article: Mexican beer in aluminum.(Brief article)
Beverage Industry;  March 1, 2008 ;     68 words ...[ILLUSTRATION OMITTED] Dos Equis XX Lager from Cerveceria Cuauhtemoc...launched its signature brand in a new aluminum bottle. CCL Container, Hermitage, Pa., produced...first Mexican-brewed to appear in an aluminum bottle.

Article: Vacation in a Bottle
Telegraph - Herald (Dubuque);  June 11, 2008 ;     700+ words ......border, anyway. "Corona, Modelo, Sol, Dos Equis - these aren't the world's great lagers...growth during the past five years. So has Dos Equis, which recently launched a massive new...the immigrant market with lower prices, Dos Equis is busy establishing itself alongside...

Article: Dos Equis Most Interesting Show in the World
AP Images;  October 6, 2008 ;     30 words ...Leonid The Magnificent performs during dress rehearsals for Dos Equis Most Interesting Show in the World at The Box on Monday, Oct. 6, 2008 in New York. (Evan Agostini/AP Images for Dos Equis)

Article: The Most Interesting Man in the World Shares His Experience and Wisdom Nationally for the First Time.
PR Newswire;  March 18, 2009 ;     551 words ...New Dos Equis Ads to Air Nationally During Primetime...PLAINS, N.Y., March 18 /PRNewswire/ -- Dos Equis today announced that it is taking its...campaign to a national level. In 2009, Dos Equis will be premiering two new 30 second...

Article: Dos Equis Searches for New Assistant for the Most Interesting Man in the World.
PR Newswire;  April 21, 2008 ;     700+ words ......PLAINS, N.Y., April 21 /PRNewswire/ -- Dos Equis today announced that it will launch a...will determine the MIM's new assistant. Dos Equis prides itself on being the most interesting...the market today, said Lisa Pfenning, Dos Equis brand director. Now we are looking to...

Article: Dos Equis' the Most Interesting Academy Encourages Consumers to Live a More Interesting Life.
Marketing Weekly News;  May 30, 2009 ;     606 words ......too short to live an existence mundane, Dos Equis announced that for the first time ever...about their fields of expertise. The Dos Equis consumer is fun, adventurous and is constantly...Tillman, vice president of marketing, Dos Equis. The Academy is a great opportunity to...

Article: Dos Equis' The Most Interesting Academy Encourages Consumers to Live a More Interesting Life.
PR Newswire;  May 12, 2009 ;     700+ words ......too short to live an existence mundane, Dos Equis announced today that for the first time...about their fields of expertise. The Dos Equis consumer is fun, adventurous and is constantly...Tillman, vice president of marketing, Dos Equis. The Academy is a great opportunity to...

Article: Dos Equis Teams with the Most Interesting Man in the World to Launch Breakthrough Campaign.
PR Newswire;  April 16, 2007 ;     700+ words ......PLAINS, N.Y., April 16 /PRNewswire/ -- Dos Equis, a FEMSA Cerveza product exclusively...event marketing components that punctuate Dos Equis as the premium beer for those who want...Most Interesting Man appeals to the key Dos Equis consumer -- adult men who live or aspire...

Article: Dos Equis Announces New Assistant to the Most Interesting Man in the World.
Marketing Weekly News;  December 27, 2008 ;     373 words ...After a nine-month, nationwide search, Dos Equis announced a new assistant to The Most...assistant, Garrett will play a part in a Dos Equis commercial, travel and appear at several...receive a stipend of $2,500, three cases of Dos Equis per month and premium merchandise such...