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Article: Culture club: yogurts and other foods are incorporating probiotics to help improve digestion and strengthen immunity.(selling wellness)
- Article from:
- Grocery Headquarters
- Article date:
- March 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SOME CLEVER TELEVISION COMMERCIALS ARE HELPING TO BUILD CONSUMER AWARENESS OF PROBIOTIC FOODS that are specifically formulated to address digestive health and immunity issues. The items--which include a range of products such as yogurts, cheeses, granola bars and even cereals--have become so popular that they were recently identified as one of the top ten trends to watch in packaged goods for 2008 by Datamonitor's Productscan Online.
So what, exactly, are probiotics and how are they gaining shopper appeal? On a primary level, probiotics are live cultures that reside naturally in the digestive track and work to maintain digestive health. They're crucial to ...