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Article: FOOD SCIENCE INTRODUCES THE NEW BENEFAT FAMILY OF REDUCED-CALORIE FATS
- Article from:
- PR Newswire
- Article date:
- January 15, 1996
CopyrightCOPYRIGHT 1996 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Jan. 15 /PRNewswire/ -- The Food Science Group announced today a new brand name for its salatrim-based family of reduced-calorie fats, Benefat(TM). The Benefat family has been impressing food scientists and consumers since its introduction in Hershey's Reduced- Calorie Baking Chips in September 1995. Developed and marketed by the Food Science Group, Benefat is a real fat with just over half the calories of traditional fat. Products incorporating this versatile family of ingredients offer consumers the taste, satisfaction and enjoyment of full fat -- without all the calories and fat.
"The commercial introduction of Benefat provides the food industry with ...