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Article: Phorm Tells FTC it Endorses 'No Retention' of Consumer Data for the Sake of Behavioral Advertising.
- Article from:
- Business Wire
- Article date:
- April 14, 2008
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LONDON & NEW YORK -- It is unnecessary to retain consumers' Internet browsing data for online behavioral advertising to be effective.
That is one of several core comments that Phorm, Inc. made in a filing on Friday with the U.S. Federal Trade Commission.
Phorm, an innovative digital technology company with operations in London and New York, recommended guidelines that the FTC can adopt to fully protect consumers and yet not limit electronic commerce.
Indeed, Phorm told the FTC that its proprietary technology "specifically enhances users' ability to protect their privacy." The three pillars of Phorm's technology are 1.) It does not and cannot ...