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Article: Adchemy to Provide VA Leads.
- Article from:
- Mortgage Line
- Article date:
- April 15, 2008
CopyrightCOPYRIGHT 2008 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Lead generation provider Adchemy, Redwood City, Calif., is assisting lenders to target and acquire customers online using a micro-target segments strategy that allow lenders to match customers with the highest-quality mortgage loans they can receive.
The focus is in providing quality low-cost leads, said Murthy Nukala, founder and chief executive officer of Adchemy.
"We are the first company to use technology in an extensive and scalable way to target, engage and acquire customers for the mortgage industry," he said. "With our new micro-targeted offerings and strong additions to our team, we continue to deliver on our commitment of providing our mortgage ...