Article: Consumers Will Pay $7-9 for Earlier-Release, High-Definition Video-on-Demand and Internet Rental Movies, Creating Billions of Dollars in Industry Growth, Oliver Wyman Study Finds.

* $5 billion+ growth opportunity for U.S. movie industry, on base of $50 billion

* DVD cannibalization minimal; more for rentals than sales

* Internet rentals more promising than sales for now; consumers will pay up to $5 more for digital ownership with interoperability and Internet storage

NEW YORK -- A study of 2,000 U.S. consumers conducted by Oliver Wyman, an international management consulting firm, found that a price point between $7 and $9 is optimal for the next generation of video-on-demand (VOD) and Internet movie rentals: high-definition (HD) movies released on the same day as DVDs. This premium over today's $4 price for standard DVD or VOD movie rental ...

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