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The mark- that will drive you Bananas; This outfit and bag costs [pounds sterling]299.50 - [pounds sterling]100 more than in the U.S.
- Article from:
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The Daily Mail (London, England)
- Article date:
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March 21, 2008
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Copyright informationCOPYRIGHT 2008 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Sean Poulter
ITS blend of stylish casual clothes and chic officewear has made BananaRepublic a magnet for British tourists visiting the U.S.
Now shoppers can save on the air fare and pick up the same designs here withthe opening of its first British store, in London's Regent Street yesterday.
But they might not be pleased to learn that the chain - the upmarket end of theGap clothing empire - has imposed huge price mark-ups on some items.
In some cases, it is charging 100 per cent more for items here than in itsAmerican stores.
It is another example of the trend among international brands to treat Britainas a 'treasure island', delivering higher ...
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