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Article: Once a champ always a champ: Muhammad Ali Rotisserie Chicken is a knockout in the fast-food ring.(new business enterprise by the former boxing champion)
- Article from:
- Black Enterprise
- Article date:
- December 1, 1995
- Author:
CopyrightCOPYRIGHT 1995 Earl G. Graves Publishing Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Muhammad Ali Rotisserie Chicken is a knockout in the fast-food ring
The former heavyweight champ who intimidated his opponents with his "float like a butterfly, sting like a bee" agility is now wooing customers with his great tasting chicken. Opened a year ago, Muhammad Ali Rotisserie Chicken in Silver Spring, Md., is the first of several fast-food restaurants worldwide to carry Ali's name.
At least three new restaurants are slated to open in Atlanta in time for the 1996 Olympic games. Plans are also in the works to build outlets in Saudi Arabia and South Africa by fall of next year. Other restaurants are to follow in 1997 in several Asian and European ...