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Article: Corey McPherson Nash Tapped by iRobot for Comprehensive Branding Program.
- Article from:
- PR Newswire
- Article date:
- April 16, 2008
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WATERTOWN, Mass., April 16 /PRNewswire/ -- Corey McPherson Nash (CMN), a leading national branding and design firm based in Watertown, Massachusetts, announced today that it has been hired by iRobot Corporation, the well-known creator and manufacturer of behavior-based robots that help people complete complex tasks. CMN has been tapped to create an over-arching "brand induction" program, one that successfully links the market identities of iRobot's consumer and government/industrial divisions.
"We're honored to bring our award-winning brand expertise to a company of iRobot's stature," said Chris Klaehn, CMN Partner and Director of Brand Strategy. "Not only have ...