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Article: Podcasts and Online Video Show Ads are Three Times More Effective Than Traditional Online Ads.
- Article from:
- Business Wire
- Article date:
- April 16, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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First Industry Studies Measure High Ad Effectiveness Across Four Product Categories Over Two Years
SAN FRANCISCO -- Podtrac, the leading network of podcasts and online shows, today announced the results of four independent advertising effectiveness studies with TNS, a global market research company, which reveal podcasts as having a three-fold ad effectiveness increase over traditional online video and a seven-fold effectiveness increase over television. Unaided ad awareness across two years of studies was 68% compared to industry benchmarks of 21% for streaming video and 10% for television. The studies spanned two years, from February 2006 to March 2008, and ...