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Lumber executives say consumer response is key to retail survival. (Canton Lumber Co. Pres. and Chmn. Eric Canton; Great Plains Supply Inc. CEO Michael Wigley)(Brief Article)
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Do-It-Yourself Retailing
- Article date:
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December 1, 1995
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Copyright informationCOPYRIGHT 1995 National Retail Hardware Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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According to two lumber executives, efficient consumer response is the key to surviving in a rapidly changing industry.
Suppliers in the lumber industry assume they're responding efficiently to their customers, but technology is showing them up, according to Eric Canton, chairman and president of Canton Lumber Co. The exchange of data between manufacturers, distributors and retailers can make customer response more efficient than ever, he said.
Both he and Michael Wigley, ceo of Great Plains Supply Inc., spoke at a seminar on the lumber market at the National Building Products Exposition and Conference [SM] in Chicago.
Efficient consumer response requires ...
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