Article: APPLE'S QUICKTIME VR TURNS WORLD WIDE WEB SITES INTO VIRTUAL REALITY EXPERIENCES

Museums, Sports, Hotels Use QuickTime VR to Promote Products on the Internet; Apple licenses QuickTime VR Run-Time Software to Time Magazine

CUPERTINO, Calif., Nov. 30 /PRNewswire/ -- With Apple's popular QuickTime VR software, businesses are transforming their World Wide Web sites into immersive, real world experiences for consumers. By essentially transporting consumers into their store or show room floor and allowing them to see a product, pick it up, turn it around, zoom in and out, and navigate from one area to another, this new interactive technology is giving companies a new, engaging way to reach the public on the Internet.

QuickTime VR, short for ...

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