Article: Unmarried Women are the 'Soccer Moms' of the 2008 Presidential Election; This cycle, the campaigns must focus on a new key demographic in order to win the White House.

Article from:
U.S. News & World Report
Article date:
April 15, 2008
Author:
Copyright

Byline: Liz Halloran

Every presidential campaign season pollsters slice and dice their numbers to come up with a new class of voters destined to be key demographic deciders come Election Day--from the "soccer moms" of 2000, to the post-9/11 "security moms" and "Nascar dads" of 2004.

This year, according to national poll results released this morning, the country could witness the historic emergence of a new and powerful voting bloc: low-wage, change-seeking, concerned-about the country-but-still-hopeful unmarried women who lean strongly Democratic.

It's a mouthful, but bottom line, what the Democratic polling firm of Greenberg Quinlan Rosner ...

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