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Article: DKNY JEANS OPENS LONDON FLAGSHIP.
- Article from:
- WWD
- Article date:
- April 3, 2008
CopyrightCOPYRIGHT 2008 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Samantha Conti
LONDON - DKNY Jeans has splashed a shock of taxicab yellow in central London with the opening of its first European flagship.
The 4,400-square-foot store in a former antiques gallery is DKNY Jeans' largest freestanding unit in Europe and features bright yellow and black shelves and display cabinets, screaming yellow outerwear and even yellow jeans.
The two-floor space, with men's wear on the ground floor and women's downstairs, recalls the airy art galleries of Manhattan's Chelsea neighborhood. Packing crates are used to display merchandise, and plasma screens show off the spring ad campaign.
The store at 124 New ...