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Article: LACOSTE SERVES UP ACTIVE STYLE TO WOMEN.
- Article from:
- WWD
- Article date:
- April 9, 2008
- Author:
CopyrightCOPYRIGHT 2008 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: David Moin
The little green crocodile is flaunting its feminine side, and nowhere more conspicuously than on Fifth Avenue in Manhattan.
Lacoste has doubled the size of its four-and-half-year-old flagship to slightly over 4,000 square feet by adding a second level just for women's apparel and accessories and kids.
The clean, white-lacquered, sporty image is intact, enabling the kaleidoscope of polos to project. However, compared with the men's floor, the palette upstairs is lighter and feminine, marked by three off-white, mosaic tile floor pads that help segment the categories, and the soft glow of large, oval-shaped ceiling fluorescents ...