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Article: Retail: in a league by itself: SDM takes a look at retail as part of our vertical market series, including what technologies are being used, and how dealers and systems integrators can get involved.(Vertical Market Series)(Company overview)
- Article from:
- Security Distributing & Marketing
- Article date:
- January 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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If the retail market was a sport it would definitely be baseball. That's because everything is measured in retail, similarly to that in baseball. Baseball tracks stolen bases and RBIs; retailers focus on stolen goods (shrinkage) and ROI. This article, one in a series profiling vertical markets, examines the needs, goals and buying trends of retailers and what bases security dealers and integrators must touch to win business in this large, vibrant market.
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DIVERSE MARKET/SHARED NEEDS
While top-of-mind awareness is dominated by large global and national retailers ranging from Wal-Mart and Walgreens to Office Depot and Home ...