|
|
Article: Not the last picture show.(influence of American movies abroad)
- Article from:
- The Economist (US)
- Article date:
- December 2, 1995
CopyrightCOPYRIGHT 1995 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
AS CINEMA approaches its official centenary at the end of this year, the industry and art form on which nobody would have given odds 30 years ago seems healthier than ever. Far from crumpling under the onslaught of television and video, Hollywood now lives happily with both: TV, skilfully exploited, has become a bait to lure customers to the newest attractions, while the cinema release in turn acts as a platform for the eventual video.
Nor is this a peculiarly American pattern. It is happening worldwide. So much so that the big Hollywood studios are starting to rethink their marketing strategies. Time was when "domestic grosses" (what a film could clock up in North ...