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ABSOLUT AD TINY AFFRONT IN WORLD OF BIG WORRIES.(Editorial)(Editorial)
- Article from:
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Daily News (Los Angeles, CA)
- Article date:
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April 16, 2008
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Copyright informationCOPYRIGHT 2008 Daily News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Mark Cromer
IN an era that has seen product branding elevated to high art and marketing strategies crafted as holy rites in the religion of mass consumerism, the Absolut vodka company's recent decision to spike the punch bowl with an intentionally provocative ad should hardly be surprising -- or cause for much hyperbolic consternation.
Absolut has raised the hackles of so many of my colleagues in the movement to reduce immigration by daring to depict a Spanish map of early 19th-century North America with a punch line of "In An Absolut World."
The offense, evidently, is that the ad shows the vast stretch of territory north of the Rio Grande that once indeed ...
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