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Article: Tata Nano changes low-cost development.(Insight)(Tata Motors Ltd.)
- Article from:
- Automotive News
- Article date:
- April 14, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jesse Snyder
The Tata Nano isn't even on sale yet, but the $2,500 Indian car already has changed the rules on how to develop low-cost vehicles.
The car was unveiled here in January. Interest remained frenetic during a subsequent media event at the Geneva auto show.
Ahead of the unveiling, scoffers had predicted a car with no doors or a glorified pedicab. The substantial actual vehicle has global automakers changing their approach to developing low-cost vehicles, say suppliers and consultants.
"The Japanese, Koreans and Europeans were all approaching emerging markets by taking content out of existing cars,'' said Nigel ...