|
|
Article: Bulgari readies first men's entry. (perfume)(The Beauty Report)
- Article from:
- WWD
- Article date:
- December 1, 1995
- Author:
CopyrightCOPYRIGHT 1995 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK - Bulgari will add the final piece to its fragrance puzzle next March when it launches its first men's scent in the U.S.
The fragrance, called Bulgari Pour Homme, will be the Rome-based jewelry company's third launch in as many years, following the introduction of the Eau Parfumee unisex scent in 1993 and the signature women's Bulgari in September 1994.
"The reason [we're] coming out with a men's fragrance is so we will have a house of Bulgari," said Connie Ruscio vice president of sales for Fragrances Exclusive Inc., and the distributor for Bulgari fragrances in North America. She added that Bulgari hopes to establish corporate counters, featuring ...