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Article: Sales of bottled water 'amazing'.(MERCHANDISING)(Financial report)
- Article from:
- Chain Drug Review
- Article date:
- April 7, 2008
CopyrightCOPYRIGHT 2008 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Bottled water continues to make dramatic gains in drug chains, claim retailers, noting that drug stores are particularly well positioned to capitalize on the category's appeal because of their convenience and health care orientation.
"Bottled water is a double-digit growth category for us," says one chain drug category manager. "We do well with consumers who are looking for a convenient place to get a pure drink on the go, as well as with people looking to buy larger quantities for home use.
"For value seekers we have private label water. And water fits exceedingly well with the wellness position we've carved out."
At Discount Drug ...