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Article: It's Web 3.0, and someone else's content is king.(News)
- Article from:
- Advertising Age
- Article date:
- April 14, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MATTHEW CREAMER
When tina brown launched a publishing venture a decade ago, she used glossy paper bound between celebrity-splashed covers filled with long articles written by big-name, big-dollar contributors who spent weeks or even months reporting and crafting their stories. Here's how she'll probably do it in 2008: Hire a few editors to handpick stuff already kicking around the internet that will be ranked or graded, perhaps in some slickly designed graph.
Whatever you think of Ms. Brown and her so far skimpily detailed plans to launch an IAC-backed news-aggregation site, you have to admit her shift in purpose from producing original content ...