Article: more from adage.com/digitalnext.(Digital Next)

David Armano ...

is VP-creative for the Chicago office of Critical Mass. He leads a 40-plus person team across a variety of disciplines. He writes the Logic & Emotion blog.

Craig Daitch ...

has lived both the entrepreneurial and big-agency life. The founder of two internet startups, he's Digitas' VP-group director of emerging channels in New York.

Colleen DeCourcy ...

is responsible for developing and implementing a global digital strategy throughout the TBWA and Tequila networks as chief digital officer. She is a champion of innovative methods of persona development and implementation.

Darren Herman ...

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