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Article: Planet Green Out for Buzz on the Web; Discovery Puts Shows Online Two Months Before Cable Channel's Debut.(Media&Tech)
- Article from:
- TelevisionWeek
- Article date:
- April 14, 2008
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Daisy Whitney
Discovery's Planet Green is rolling out a slate of digital programming this week, a full two months in advance of the official launch of the green-centric cable network. Discovery wants to build new-media buzz before it flips Discovery Home into Planet Green on June 4, reaching an existing base of 50 million homes.
Planet Green will roll out its new Web site this week and will offer at least three of its original shows on cable operators' video-on-demand menus.
Planet Green is one of the first linear channel premieres to occur in the digital age, and its launch strategy demonstrates how programmers are rethinking the ...