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Article: 'Gossip' Hopes to Get Its Groove Back; The CW Tries Steamy Ads to Win Back Targeted Viewers.(News)(Gossip Girl's online video advertising and outdoor billboards)
- Article from:
- TelevisionWeek
- Article date:
- April 14, 2008
- Author:
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Copyright informationCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Brian Steinberg
Advertising Age
What to do when you really need to get attention in a blogosphere world? Rely on sex and just a whiff of profanity, of course.
"Gossip Girl,'' despite lackluster ratings, is still the flagship program of The CW. As such, the fledgling broadcast network really needs to succeed in tempting viewers back to watch the first new episodes of the salacious teen drama since the writers strike.
Ads, online video promotions and outdoor billboards will feature Serena, Nate and other characters from the program locked in passionate embraces, with the text message "OMFG'' superimposed on top. The initials might stand for "oh my ...
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