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Article: Dana Buchman: beating the blahs.(business is good for bridge sportswear line)
- Article from:
- WWD
- Article date:
- November 29, 1995
- Author:
CopyrightCOPYRIGHT 1995 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK - "Somehow., when you're not cutting-edge. people think you're frumpy,"' said Karen Harman, co-designer of the Dana Buchman bridge sportswear line. "But there's a whole other category of clothes that are forever."
That philosophy seems to be working for the seven-year-old bridge mainstay, a division of Liz Claiborne Inc.
Dana Buchman is coming off its best year, with a 21 percent increase in wholesale volume over 1994, bringing it to about $113 million. After more than a year of development, a new secondary line. Dana B. and Karen, wll be shipped to key accounts such as Saks Fifth Avenue. Neiman Marcus and Nordstrom for February deliveries. And plans ...