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Dos Equis Searches for New Assistant for the Most Interesting Man in the World.
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PR Newswire
- Article date:
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April 21, 2008
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Copyright informationCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Campaign Launches on National Administrative Professionals Day
WHITE PLAINS, N.Y., April 21 /PRNewswire/ -- Dos Equis today announced that it will launch a multi-faceted advertising and marketing campaign extension meant to find a new assistant for the Most Interesting Man (MIM) in the World. The national MIM assistant search will officially kick-off on National Administrative Professionals Day on April 23rd, 2008 and will look to replace the MIM's former assistant Steve, who was killed in the line of duty.
The national program seeks out qualified applicants to submit their dossier online to compete in the chance to fill the coveted role of assistant to the MIM. ...
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