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Article: Anthony Nolan seeks bone marrow donors.
- Article from:
- Precision Marketing
- Article date:
- April 18, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Leukaemia charity The Anthony Nolan Trust is aiming to recruit 1,000 new bone marrow donors and raise #250,000 with its next campaign.
The charity has appointed Tangible Response, formerly Target Direct, to the task, following a pitch process which resulted in a shoot-out against Cascaid.
The campaign will aim to educate supporters of the work done by The Anthony Nolan Trust as well as growing brand awareness and increasing donations. A customised magazine will be sent to 350,000 members of the charity's existing supporter base.
The magazine has previously been used as a generic communications tool, but will now be adapted with varying ...