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Article: Break Media Forms Online Video Advertising ROI Council.
- Article from:
- Business Wire
- Article date:
- April 22, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Partners with Leading Brands and Agencies to Measure Effectiveness of Online Video Advertising
LOS ANGELES -- Break Media, the Internet's premier entertainment community for men, today announced the formation of an Online Video Advertising ROI Council. The council includes industry-leading brands, agencies and technology vendors which have joined forces with Break Media to analyze and determine online video advertising effectiveness and better understand the challenges in measuring ROI for the online video medium.
Current council members include Break Media, Ogilvy One, truTV, National Geographic Channel, AT&T, eMarketer, Panache, Lotame, Visible ...