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Article: Dealer Open House KNOWHOW.(Distinguished Distributor)
- Article from:
- Yard & Garden
- Article date:
- April 1, 2008
CopyrightCOPYRIGHT 2008 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Dealer Open House KNOWHOW
Keith DeShetler
A leading distributor shares insights and opinions on the industry's most critical issues
ABOUT FLORIDA OUTDOOR EQUIPMENT
Many dealers hold spring open houses. They are a great way to strengthen relationships with customers and kick-start sales. Working with your distributor to make sure people come, the event runs smoothly and you turn those open house attendees into lifetime customers is key to making sure you get the most out of your annual event.
The whole premise of hosting a dealer open house is to try and get customers through the dealership door. It is often a chance to show ...