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Article: A new breeze for White Linen.(Estee Lauder introduces White Linen Breeze fragrance)
- Article from:
- WWD
- Article date:
- January 19, 1996
- Author:
CopyrightCOPYRIGHT 1996 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Twice in two weeks, two American fragrance houses have sought to give a kick to major but aging brands by introducing contemporary interpretations of classic scents.
Last week, Giorgio Beverly Hills attempted to breathe new life into its signature brand with Aire. Now comes White Linen Breeze from Estee Lauder.
Like Giorgio's Aire, White Linen Breeze, which will pop up on Lauder counters in March, is a sequel to the original brand introduced in 1978. The new version is designed to harmonize with the original scent but offers significant differences in perfumery, according to Karyn Khoury, Lauder's vice president of corporate fragrance development ...