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Article: Bob Vila endorses Presley Homes.
- Article from:
- Business Wire
- Article date:
- January 17, 1996
CopyrightCOPYRIGHT 1996 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Jan. 17, 1996--For the first time, Bob Vila, America's best-known home renovations expert, has given his stamp of approval to a homebuilder.
Presley Homes, one of the largest homebuilders in the Southwest, Wednesday announced that the homebuilding and renovations expert has given Presley Homes his endorsement. Vila, who will appear in Presley's 1996 marketing campaign, selected Presley Homes for its reputation for quality, craftsmanship, design and affordability.
Vila, widely known for his home improvement expertise and his tenure on PBS's television show "This Old House," has never before endorsed a homebuilder.
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