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Article: Full Throttle Energy Drink Revs It up with Title Sponsorship of NHRA's Top Series.
- Article from:
- Business Wire
- Article date:
- April 25, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Brand's First Major Sports Association Includes Extension of Coca-Cola North America and NHRA Partnership Through 2013;
Full Throttle to Succeed POWERade in 2009
ATLANTA -- In the world of heads-up professional drag racing, perhaps nothing exemplifies the dog-eat-dog nature of the sport better than words, "Go Full Throttle or Go Home!"
Beginning in 2009, that's exactly how NHRA's top professional series will be branded, as Coca-Cola North America's Full Throttle energy drink succeeds POWERade as the title sponsor of NHRA's premier professional drag racing series. It's the first major sports marketing play for the beverage Company's lead energy ...