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Article: Circle K adopts leading brand strategy for fountain soft drinks.
- Article from:
- Business Wire
- Article date:
- January 19, 1996
CopyrightCOPYRIGHT 1996 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PHOENIX, Ariz.--(BUSINESS WIRE)--Jan. 19, 1996--The Circle K Corporation (NYSE:CRK) today announced that it will be adopting a leading brand strategy for its fountain soft drinks, a move that the Company believes will have a significant positive impact on its fountain category. Circle K previously operated under an exclusive supplier agreement with Coca-Cola for its fountain products.
As a result of the new strategy, Circle K's fountain selections could include Pepsi, Mountain Dew, 7UP, Diet Dr. Pepper and Gatorade in addition to a variety of Coke offerings. The timing of the introduction of the new products remains to be determined. The Company anticipates that ...