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Lifetime Grabs Headlines, Ratings; `Project Runway' Acquisition Puts Top-Rated Women's Network in Glare of Spotlight.(Special Report: Upfront Navigator)
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TelevisionWeek
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April 21, 2008
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Copyright informationCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Allison J. Waldman
Special to TelevisionWeek
There was more news from the Lifetime Networks upfront than the acquisition of "Project Runway'' from Bravo. In some ways, adding "Project Runway'' is a feather in the cap for a cable channel that is already the leader in the industry with a broad reach, especially to women.
"We're in 96 million homes,'' said Susanne Daniels, president of entertainment for Lifetime Networks. "Lifetime Movie Network is in 65 million homes. It's the second-highest-rated women's network. We have doubled the ratings of WE on LMN. It outrates Bravo and TLC. LMN is second only to Lifetime.''
With that kind of success, looking to ...
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