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Article: Using Video to Enliven Web Search; TV Guide Online Sees Embedded Episodes as Bolstering Functionality.(Media&Tech)(Gemstar-TV Guide International Inc. TV Guide Publishing Group)
- Article from:
- TelevisionWeek
- Article date:
- April 21, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Daisy Whitney
TV Guide's online executives are in talks with the major broadcast networks to embed full episodes of television shows on the TVGuide.com Web site in an effort to increase the reach and distribution of TV programming online.
In addition to search results and listings for nearly all network shows online or on iTunes, TV Guide embeds episodes from CBS shows in its site and wants to embed episodes from all the broadcast networks, said Paul Greenberg, senior VP and general manager of TV Guide Online.
TV Guide's efforts to direct users to network content and to embed such programming underscore how important broadcast content is ...