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Article: Bath & Body Works home goods getting a test run by the Limited.(new store to be launched by retailer)(Brief Article)
- Article from:
- WWD
- Article date:
- December 7, 1995
- Author:
CopyrightCOPYRIGHT 1995 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK - Capitalizing on the popularity of its Bath & Body Works chain and growing consumer interest in home furnishings, The Limited has begun testing a retail concept called Bath & Body Works at Home.
Bath & Body Works, which has been The Limited's fastest retail rollout, is being called one of the most successful retail launches in recent history by industry observers. The division reported a 26 percent jump in same-store sales for the third quarter with total sales of $86.6 million.
An indication of Bath & Body Works' strength is the fact that The Limited included it in its initial public offering, Intimate Brands, which grouped Victoria's Secret retail ...