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Article: Campaigns: Hotel Sax gets celebrity inspired.

Article from:
PR Week (US)
Article date:
April 28, 2008
Copyright

HOTEL SAX CHICAGO 

 
PR team: Hotel Sax Chicago and Zapwater Communications (Chicago) 
Campaign: Hotel Sax: Turning Everyday Joes into J-Los 
Duration: June-November 2007 
Budget: about dollars 15,000

With its former ties to the music world, the renamed and redesigned hotel (with Zapwater Communications) decided to offer guests Celebrity-Rider Inspired Packages. 'It was a natural fit ... the idea of celebrities, entertainment, and music,' says Adam Kaplan, director of marketing for Hotel Sax Chicago.

Strategy

With more than dollars 25 million sunk into renovation, there was obvious news to share, but Zapwater also wanted to show how the ...

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